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At first glance, YouTube seems like an unlikely resource for worthwhile competitive intelligence. Despite its reputation as a time waster, don't write it off without trying a few test searches. You may be surprised by the results. These are a few time-saving strategies for gathering competitive intelligence efficiently using YouTube.
1) Research  official dre beats your competitor's official company channel
Finding the official company YouTube channel is the best place to start. These sponsored channels are often linked directly from the company site,  le beats by dre but you can also find them quickly by searching the company name with YouTube's search function. Use the "Search Option" drop menu to narrow your results to "Channels" only. Though they are outlets for official company messaging, plenty of competitive information can be mined from these channels; especially from features like product tutorials, sneak peek videos for upcoming features, or even comments left by viewers.
Once found, evaluate the profile of the company  what is dr dre beats channel. It contains data including the number of channel subscribers, number of total profile/upload views, and the frequency and number of videos your competitor has uploaded. These stats provide insight into how engaging viewers find the channel and its content. The frequency of videos posted can help you see the bigger picture of how YouTube fits into your competitor's overall marketing strategy and whether they have found it to be an  beats by dre alle modelle effective marketing tool for their  beat by dr dre uk space.
Also from the company profile, click through to view profiles of the channel's subscribers. You may discover relationships between your competitor and customers, resellers, and other partners. Read the comments on individual videos to see how viewers are engaging with your competitor's material (or whether they are engaging  beats by dre monster uk at all.) Comments also often reveal other competitive intelligence like frequent troubleshooting issues with the competitor's products or feedback on newly added or wished-for features.
2) Monitor additions of new relevant videos.
There are a few different tactics to set up a monitoring process for YouTube videos. The first approach is to set up searches that deliver newly added results to your RSS feed reader (example: Google Reader.) The setup is quick and straightforward.
-Use the following URL: www.youtube.com/rss/tag/YOURKEYWORDHERE.rss
-Replace "YOURKEYWORDHERE" with a keyword that you want to monitor on YouTube (like a competitor name, unique product name, or important industry term.)
-Add the new URL to your RSS Feed Reader and new videos will be sent straight to your feed reader.
If you don't use a feed reader, you can also use a free tool like Video-Alerts.com. It will send email alerts when new videos are added that match the keywords you've set up with their system.
3) Be creative with your searches.
Search Youtube for industry marketing events, conferences, user groups and product names. Expanding your list of search phrases increases the likelihood of finding unofficial videos with competitive intelligence value. Keep an eye out for videos posted by customers or other "unofficial" sources for news about your competitor. Customer complaints, webinars, and videos from industry marketing events are some of the gems waiting on to be unearthed on YouTube.
These simple YouTube search techniques can be a great untapped source of competitive intelligence for your organization.
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